A curated list of essential reads, innovative companies, and powerful tools to fuel your growth.
Dave Erland is not just a coach; he’s an avid reader and lifelong student committed to self-improvement and growth. His passion for learning and dedication to personal development means that every recommendation comes from firsthand experience. Dave doesn’t just suggest books, companies, or tools — he lives by them.
“It is the optimists of the world who can change it. An optimist may not always be right, but a pessimist never changes anything.”
—Tim Draper
“Whenever the effect is missing, so is the cause. Execute and manage the cause, and the effect will take care of itself.”
—Keith J. Cunningham
Books
Crack open and dive into books that have shaped the most successful minds. From business strategy to personal development, these reads are crucial for anyone committed to growth.
The 8th Habit: From Effectiveness to Greatness
Stephen R. Covey
10x Is Easier than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
Dan Sullivan and Dr. Benjamin Hardy
Actualized Leadership: Meeting Your Shadow and Maximizing Your Potential
William L. Sparks PhD
The Ant & The Elephant — Leadership for the Self: A Parable and 5-Step Action Plan to Transform Performance
Vince Poscente
The Artist’s Way at Work: Twelve Weeks to Creative Freedom
Mark Bryan with Julia Cameron and Catherine Allen
Be Your Future Self Now: The Science of Intentional Transformation
Dr. Benjamin Hardy
The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level
Gay Hendricks
Chasing Daylight: How My Forthcoming Death Transformed My Life
Eugene O’Kelly
Crucial Conversations: Tools for Talking When Stakes Are High
Joseph Grenny, Kerry Patterson, et al.
Education of a Wandering Man: A Memoir
Louis L’Amour
Extreme Ownership: How U.S. Navy Seals Lead and Win
Jocko Willink and Leif Babin
Fierce Conversations: Achieving Success at Work and in Life One Conversation at a Time
Susan Scott
Fierce Leadership: A Bold Alternative to the Worst “Best” Business Practices of Today
Susan Scott
Flawless Execution: Use the Techniques and Systems of America’s Fighter Pilots to Perform at Your Peak and Win the Battles of the Business World
James D. Murphy
Flourish: A Visionary New Understanding of Happiness and Well-being
Martin E. P. Seligman
The Gap and The Gain: The High Achievers’ Guide to Happiness, Confidence, and Success
Dan Sullivan and Dr. Benjamin Hardy
The Good Life: Lessons from the World’s Longest Scientific Study of Happiness
Robert Waldinger, MD, and Marc Schulz, PhD
How Champions Think: In Sports and in Life
Dr. Bob Rotella
In Awe: Rediscover Your Childlike Wonder to Unleash Inspiration, Meaning, and Joy
John O’Leary
Jonathan Livingston Seagull
Richard Bach
Keep Telling Yourself: Shift Your Story and Create a Life of Abundance
Chad Sanschagrin
The Lighthouse Effect: How Ordinary People Can Have an Extraordinary Impact in the World
Steve Pemberton
Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath and Dan Heath
The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life Before 8AM
Hal Elrod
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results
Gary Keller with Jay Papasan
The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal
Jim Loehr and Tony Schwartz
Presence: Bringing Your Boldest Self to Your Biggest Challenges
Amy Cuddy
The Road Less Stupid
Keith Cunningham
The Science of Scaling: Grow Your Business Bigger and Faster Than You Think Possible
Dr. Benjamin Hardy and Blake Erickson
The Second Mountain: The Quest for a Moral Life
David Brooks
Shoe Dog: A Memoir by the Creator of Nike
Phil Knight
Think and Grow Rich
Napoleon Hill
Traction: Get a Grip on Your Business
Gino Wickman
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
Will Guidara
What to Say When You Talk to Your Self
Shad Helmstetter PhD
Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork
Dan Sullivan and Dr. Benjamin Hardy
Dave Erland is not just a coach; he’s an avid reader and lifelong student committed to self-improvement and growth. His passion for learning and dedication to personal development means that every recommendation comes from firsthand experience. Dave doesn’t just suggest books, companies, or tools — he lives by them.
Books
Crack open and dive into books that have shaped the most successful minds. From business strategy to personal development, these reads are crucial for anyone committed to growth.
The 8th Habit: From Effectiveness to Greatness
Stephen R. Covey
10x Is Easier than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
Dan Sullivan and Dr. Benjamin Hardy
Actualized Leadership: Meeting Your Shadow and Maximizing Your Potential
William L. Sparks PhD
The Ant & The Elephant — Leadership for the Self: A Parable and 5-Step Action Plan to Transform Performance
Vince Poscente
The Artist’s Way at Work: Twelve Weeks to Creative Freedom
Mark Bryan with Julia Cameron and Catherine Allen
Be Your Future Self Now: The Science of Intentional Transformation
Dr. Benjamin Hardy
The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level
Gay Hendricks
Chasing Daylight: How My Forthcoming Death Transformed My Life
Eugene O’Kelly
Crucial Conversations: Tools for Talking When Stakes Are High
Joseph Grenny, Kerry Patterson, et al.
Education of a Wandering Man: A Memoir
Louis L’Amour
Extreme Ownership: How U.S. Navy Seals Lead and Win
Jocko Willink and Leif Babin
Fierce Conversations: Achieving Success at Work and in Life One Conversation at a Time
Susan Scott
Fierce Leadership: A Bold Alternative to the Worst “Best” Business Practices of Today
Susan Scott
Flawless Execution: Use the Techniques and Systems of America’s Fighter Pilots to Perform at Your Peak and Win the Battles of the Business World
James D. Murphy
Flourish: A Visionary New Understanding of Happiness and Well-being
Martin E. P. Seligman
The Gap and The Gain: The High Achievers’ Guide to Happiness, Confidence, and Success
Dan Sullivan and Dr. Benjamin Hardy
“Whenever the effect is missing, so is the cause. Execute and manage the cause, and the effect will take care of itself.”
—Keith J. Cunningham
The Good Life: Lessons from the World’s Longest Scientific Study of Happiness
Robert Waldinger, MD, and Marc Schulz, PhD
How Champions Think: In Sports and in Life
Dr. Bob Rotella
In Awe: Rediscover Your Childlike Wonder to Unleash Inspiration, Meaning, and Joy
John O’Leary
Jonathan Livingston Seagull
Richard Bach
Keep Telling Yourself: Shift Your Story and Create a Life of Abundance
Chad Sanschagrin
The Lighthouse Effect: How Ordinary People Can Have an Extraordinary Impact in the World
Steve Pemberton
Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath and Dan Heath
The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life Before 8AM
Hal Elrod
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results
Gary Keller with Jay Papasan
The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal
Jim Loehr and Tony Schwartz
Presence: Bringing Your Boldest Self to Your Biggest Challenges
Amy Cuddy
The Road Less Stupid
Keith Cunningham
The Science of Scaling: Grow Your Business Bigger and Faster Than You Think Possible
Dr. Benjamin Hardy and Blake Erickson
The Second Mountain: The Quest for a Moral Life
David Brooks
Shoe Dog: A Memoir by the Creator of Nike
Phil Knight
Think and Grow Rich
Napoleon Hill
Traction: Get a Grip on Your Business
Gino Wickman
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
Will Guidara
What to Say When You Talk to Your Self
Shad Helmstetter PhD
Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork
Dan Sullivan and Dr. Benjamin Hardy
“It is the optimists of the world who can change it. An optimist may not always be right, but a pessimist never changes anything.”
—Tim Draper
Apps
Tap into apps that Dave uses every day — as part of his morning routine and throughout the day.
Calm
Wellness
Calm is my sanctuary for tranquility, offering meditation sessions and soothing sounds that guide me to a peaceful state of mind. From sleep stories to guided meditations, it’s an indispensable companion for daily mindfulness
Daily Audio Bible
Spirituality
Weaving spirituality into my routine, Daily Audio Bible provides a daily dose of inspiration through thoughtfully narrated passages. It’s become an enriching companion for spiritual growth and reflection.
Encounter
Spirituality
Through Bible meditations and other resources, Encounter encourages me to slow down and connect with God. It helps me find peace and foster mental wellness.
Instar Affirmation Writer
Affirmations
Instar is my go-to for support in writing positive and powerful affirmations. Currently, it’s available only on Apple.
Companies
Explore companies pioneering new ways to solve problems and create value.
Hummingbird Marketing Services
Hummingbird Marketing Services is a full-service marketing agency with offices in Seattle, Boston, and Morgantown, W.V.
The stellar group at Hummingbird:
- Builds beautiful, navigable, mobile-friendly websites.
- Turns your customers in raving fans on social media.
- Ensures potential customers find you on Google and other search engines.
- Designs stunning and memorable brand identities.
- Writes engaging, informative content that inspires readers to take action.
- Develops marketing strategies to drive your brand’s awareness.
- Provides detailed analytics to showcase performance.
“The team at Hummingbird took my vision for my workshop workbook and brought it to life. They created the Coach Dave brand identity that has taken my materials to a whole new level. And now they’ve built this interactive and engaging website. I highly recommend Hummingbird for all things creative, and I will be using them for many projects in the future.”
— Coach Dave
Tools
Full Focus Planner
- Set Your Goals
- Plan Your Week
- Make Daily Gains
Get yours today at the Full Focus Store.
Disclaimer
—Coach Dave Erland








